Strategy, production, and the business in between.

Kia ora, I'm Indivar - a Business Director who turns big ambitions into creatively impactful work. With clients across insurance, telcos, FMCG, sport, media and more, I've built a portfolio that stretches across all creative & marketing fields. By specialising in business management, strategy and creative production, I'm a jack of all trades and the one who gets it done reliably each time. I'm here for good people, creativity and a drive to leave my mark. Let's tango.

Website made by me.

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Optus

Campaign

Turn Off Your Phone

Role: Senior Business Manager
Year: 2026

The Opportunity

Optus needed to reconnect with everyday Australians following nationwide service disruptions and ahead of a full rebrand. Through the classic "switch off your phone" cinema placements, Optus wanted to remind Australians that they are there for every moment in life - even when watching a film.

The Journey

Working alongside award-winning director Andreas Nilsson and renown production house Revolver, I creatively produced and delivered two $1M cinema spots, 'Abe' and 'Again', that pose as high-craft films before revealing the dedication poured into films - a witty ode to filmmaking that invites audiences to simply look up and watch.

NRMA Insurance

Campaign

Emergency Go Bags

Role: Lead - Senior Business Manager
Year: 2025-2026

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Confidential - under NDA until launch

The Opportunity

As extreme weather intensifies, NRMA Insurance - A Help Company - needed to move Australians towards readiness, turning a preparedness promise into something families could tangibly hold.

The Journey

With the primary goal of driving 250,000 climate preparedness actions across Australia, I led the strategic & creative development of the multi-million dollar 'Help Products' campaign. To date, the project has included cross-organisational development with the Australian Red Cross, NRMA Insurance and other corporate delivery partners. When launched, Help Products is set to be one of the biggest 'acts of help' undertaken by NRMA Insurance across its 100-year history, set to deliver not only creative marketing objectives but also driving long-term brand growth.

Campaign

Cricket Partnership

Role: Senior Business Manager
Year: 2024

Local cricket club program - lifestyle still

The Opportunity

NRMA Insurance wanted to prove A Help Company in the cultural context of sport. Through local regional cricket clubs, we looked for the stories where connected communities were more resilient.

The Journey

Across the Test series, I delivered 'Summer of Community Cricket' - a fully integrated campaign (TVC, OOH, digital, social, merchandise), including a Finch-directed film and multiple $5,000 grants for local clubs. I spearheaded all E2E business management with stakeholders from NRMA Insurance, Cricket Australia and cross-agency partnerships, solidifying the strategic and long-term business growth and partnership objectives for NRMA Insurance.

Campaign

AI Modelling

Role: Senior Business Manager
Year: 2025-2026

development in progress

The Opportunity

As AI capabilities continue evolving, NRMA Insurance are exploring how AI modelling could sharpen speed-to-market for lower-funnel assets across 3D renders, animations and social posts.

The Journey

I led the development of the first closed-loop AI prototype, producing fast-turnaround assets in NRMA Insurance's look-and-feel across social media, digital display and OOH assets. The first AI prototype instantly produced a 35% cost-saving for the business, along with speed-to-market efficiency cutting the process by 4-6 weeks, all whilst upkeeping and improving the creative output itself.

01 / 03

Reckitt Benckiser

Campaign

Vanish (Turbocharge)

Role: Contract Account Manager
Year: 2025

The Opportunity

Vanish needed to re-energise its stain-removal promise for Australian households - dramatising a turbocharged formula that works harder and faster on the toughest stains.

The Journey

I helped bring the 2025 Turbocharge campaign to Australian screens - a bold, product-led idea that made Vanish's extra power impossible to ignore compared to competitors, whilst solidifying their market-leadership with YoY consumer growth through the Australian market. The ~$1M Turbocharge campaign was adapted for additional markets including Germany, New Zealand and more.

Campaign

Mortein

Role: Contract Account Manager
Year: 2024

The Opportunity

Mortein needed to own speed in the category and prove, simply and memorably, that nothing kills big cockroaches faster.

The Journey

Animated by award-winning animation house, Alt, I led delivery of the 15-second Australian spot, built with CGI and on one sticky claim - "nothing kills big cockroaches faster," with a one-second spray. With a $350K budget, efficiency of delivery was paramount to the success of the campaign.

01 / 02

TradeCareers

Campaign

Building Belonging

Role: Lead - Business Manager
Year: 2023

The Opportunity

New Zealand's trades industry struggled with diversity barriers that made meaningful belonging difficult for people outside of the 'traditional' mould. With a limited $50K NZD budget, we needed to make an efficient and effective impact, reaching tradies through their preferred channels.

The Journey

I led the development and delivery of Building Belonging; a multi-channel platform, six-part podcast and long-form film series hosted by Kiwi trade influencers, and focussed on tackling inclusion, ethical hiring and safer worksites for Aotearoa; all under a $50K NZD budget and 3-month E2E delivery window.

Tohorā

Campaign

Sustainable Seas

Role: Senior Business Manager
Year: 2024

The Opportunity

A decade of Sustainable Seas research sat locked away and hard to use. Aotearoa's oceans needed that knowledge made accessible to those who could act on it.

The Journey

I helped deliver Tohorā - New Zealand's first AI-powered science research tool, distilling 100+ papers into clear, searchable insights which combined both indigenous and new-found knowledge. The entire integrated campaign suite included film, animations, end-to-end UI development and a brand new design system for Sustainable Seas. Additionally, this campaign paved the way for a future relationship as a supplier on the All-of-Government (AoG) Creative & Media services panel.

Wimbledon

Campaign

Centenary Collection

Role: Business Manager
Year: 2022

Wimbledon × Glorious - time-of-day animation frame

Wimbledon × Glorious - digital collection

The Opportunity

Wimbledon wanted to preserve and honour a centenary of rich history, which was created both on and off the green courts.

The Journey

Alongside Glorious Digital and Wimbledon's Archives, I delivered a digital art collection that celebrated Wimbledon's legacy - bringing hallowed tennis moments to a global, digital audience with excellence and respect for the brand. Promotion of the artwork included a full integrated campaign (TVC animated in-house, social, digital, 1:1) with significant presence at the Wimbledon tournament itself. Additionally, we built a full unique blockchain payment system for Glorious Digital and sold all artworks immediately upon release.

PMN

Campaign

PMN Is Us

Role: Business Manager
Year: 2023

The Opportunity

To connect with an evergrowing Pacific population in Auckland, PMN needed to evolve from its 531pi radio roots into a modern, digital-first home for Pacific media across ten languages.

The Journey

I formed the foundations for the PMN rebrand - a loud, proud, unapologetically Pacific brand and custom content platform, with colour and Pasifika as wayfinding. Monthly visits grew 14× ; digital revenue 34×.

Working Across

AI Integration and Automation
Animation
Brand Design
Brand Film
Brand Strategy
Cinema
Creative Development
CX Strategy and Design
Editorial Content
Integrated Campaigns
Partnerships & Sponsorships
Podcasts
Product Design
Production
Radio
Retainers ($10M+)
Social Content & Strategy
UX / UI Strategy and Design

Experience

Droga5 (previously The Monkeys)

Senior Business Manager

2024 - 2026

Havas Host

Contract Account Manager

2024

Daylight

Project Coordinator & Account Manager

2021 - 2023

Let's chat

indikumar27@gmail.com LinkedIn