Strategy, production, and the business in between.

Kia ora, I'm Indivar - a Business Director who turns big ambitions into creatively impactful work. With clients across insurance, telcos, FMCG, sport, media and more, I've built a portfolio that stretches across all creative & marketing fields: business and project management; hands-on production; high proficiency in strategy; and a rare soft spot for a healthy budget. A jack of all trades and the one who gets it done reliably each time. I'm here for good people, creativity and a drive to leave my mark. Let's tango.

Website made by me with the help of Claude.

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NRMA Insurance

Campaign

Emergency Go Bags

Role: Lead - Senior Business Manager
Year: 2025-2026

The Opportunity

As extreme weather intensifies, NRMA Insurance - A Help Company - needed to move Australians towards readiness, turning a preparedness promise into something families could tangibly hold.

The Journey

I led strategic and creative development + delivery of the Emergency Go Bags - a bespoke emergency bag and campaign that made getting prepared simple and human, extending the brand's positioning through a physical product and prompting people to prepare before disaster strikes.

Campaign

Cricket Partnership

Role: Senior Business Manager
Year: 2024

Local cricket club program - lifestyle still

The Opportunity

NRMA Insurance wanted to prove A Help Company in the cultural context of sport - showing connected communities are more resilient, starting with the local clubs that hold towns together.

The Journey

Across the Test series, I delivered 'Summer of Community Cricket' - a fully integrated campaign (TVC, OOH, digital, social, merchandise), with a Finch-directed film and grants for local clubs.

Campaign

AI Modelling

Role: Senior Business Manager
Year: 2025-2026

still under development

The Opportunity

As AI capabilities continue growing, NRMA Insurance explored how AI modelling could sharpen speed-to-market for lower-funnel assets across 3D renders, animations and social posts.

The Journey

Through an undergoing RFP, we developed the first prototype of a closed-loop AI model to produce fast-turnaround assets in NRMA Insurance's look-and-feel for social media, digital display and OOH assets.

01 / 03

Optus

Campaign

Turn Off Your Phone

Role: Senior Business Manager
Year: 2026

The Opportunity

Through the classic "switch off your phone" cinema placements, Optus wanted to connect with their everyday Australian audience, with humourous spots that acknowledge the art of filmmaking.

The Journey

I delivered two cinema spots, 'Abe' and 'Again', that pose as high-craft films before revealing the sweat behind them - a witty ode to filmmaking that invites audiences to simply look up and watch; directed by Andreas Nilsson.

Reckitt Benckiser

Campaign

Vanish (Turbocharge)

Role: Contract Account Manager
Year: 2025

The Opportunity

Vanish needed to re-energise its stain-removal promise for Australian households - dramatising a turbocharged formula that works harder and faster on the toughest stains.

The Journey

I helped bring the 2025 Turbocharge campaign to Australian screens - a bold, product-led idea that made Vanish's extra power impossible to ignore whilst solidifying their market-leadership.

Campaign

Mortein

Role: Contract Account Manager
Year: 2024

The Opportunity

Mortein needed to own speed in the category - proving, simply and memorably, that nothing kills big cockroaches faster.

The Journey

I led delivery of the 15-second Australian spot, animated with CGI and built on one sticky claim - "nothing kills big cockroaches faster," with a one-second spray. Sharp, fast, unmistakably Mortein.

01 / 02

TradeCareers

Campaign

Building Belonging

Role: Lead - Business Manager
Year: 2023

The Opportunity

New Zealand's trades industry needed to dismantle diversity barriers that made worksites difficult for people outside of the 'traditional' mould to belong meaningfully.

The Journey

I led delivery of Building Belonging - a multi-channel platform, a six-part podcast and long-form film series hosted by chippies, tackling inclusion, ethical hiring and safer worksites for Aotearoa.

Tohorā

Campaign

Sustainable Seas

Role: Senior Business Manager
Year: 2024

The Opportunity

A decade of Sustainable Seas research sat locked away and hard to use. Aotearoa's oceans needed that knowledge made accessible to those who could act on it.

The Journey

I helped deliver Tohorā - New Zealand's first AI-powered science research tool, distilling 100+ papers into clear, searchable insights. The entire integrated campaign suite included film, animations, end-to-end UI development and brand design. Named for the whales that guided our ancestors.

Wimbledon

Campaign

Centenary Collection

Role: Business Manager
Year: 2022

Wimbledon × Glorious - time-of-day animation frame

Wimbledon × Glorious - digital collection

The Opportunity

Wimbledon wanted to preserve and honour a centenary of rich history created both on the green courts and off.

The Journey

Working with Glorious Digital, I helped deliver a digital art collection celebrating Wimbledon's legacy - bringing hallowed tennis moments to a global, digital audience with excellence and respect for the brand. Promotion of artwork included a full integrated campaign, with digital presence at the Wimbledon grounds.

PMN

Campaign

PMN Is Us

Role: Business Manager
Year: 2023

The Opportunity

With one in four Aucklanders coming from Pacific descent, PMN needed to evolve from its 531pi radio roots into a modern, digital-first home for Pacific media across ten languages.

The Journey

I formed the foundations for the rebuild of PMN - a loud, proud, unapologetically Pacific brand and custom content platform, with colour and Pasifika as wayfinding. Monthly visits grew 14×; digital revenue 34×.

Working Across

AI Integration and Automation
Animation
Brand Design
Brand Film
Brand Strategy
Cinema
Creative Development
CX Strategy and Design
Editorial Content
Integrated Campaigns
Partnerships & Sponsorships
Podcasts
Product Design
Production
Radio
Retainers ($10M+)
Social Content & Strategy
UX / UI Strategy and Design

Experience

Droga5 (previously The Monkeys)

Senior Business Manager

2024 - 2026

Havas Host

Contract Account Manager

2024

Daylight

Project Coordinator & Account Manager

2021 - 2023

Let's chat

indikumar27@gmail.com LinkedIn